Internet use has increased extensively worldwide in the last few years and supports different social media platforms in digital marketing. The outreach through the internet has a significant impact on marketers and their marketing strategies. The internet has provided a unique medium for customers and marketers to extract maximum benefit through the digital relation to maintain an eco-system of a win-win situation.
Internet facilitates digital marketing channels such as email, social media, search engine to reach the targeted audiences, unlike the traditional marketing methods. Over the years, the continual evolution of digital marketing services has advocated, clearing some misconceptions regarding its use in day-to-day business. Some of the prominent misconceptions include:
Digital marketing is synonymous with Computer: This clearly shows that people are confusing two different things. Digital marketing is not a computer, rather it uses internet-connected systems/devices like the computer, tablet, smartphone, etc., for marketing and advertising the products & services digitally.
Digital marketing is for big businesses: This is a common misconception that big businesses are known for using digital services, whereas small businesses are hesitant for its use. Digital marketing is a low-cost marketing strategy & medium with extensive outreach capacity. It helps small, medium and large businesses to communicate, engage with customers, sell products, and gain insights by analyzing customers’ buying preferences. Digital marketing and its services are for anyone and everyone willing to change with the trends in marketing, irrespective of their capacity and turnover.
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Digital marketing is a technical aspect: This is another misconception due to a lack of awareness about digital marketing. Digital marketing includes some technical aspects but does not need any technical expertise, rather it’s a practice that matures with experience, exposure, creativity, and competition. Digital marking is concerned with targeting and engaging with customers in a creative & competitive manner to increase the portfolio outreach.
Website is enough for digital marketing: Creating a website is not enough, which otherwise many business owners generally presume. Digital marketing helps organizations create their presences in the market by informing the customers about their business by providing the latest updates, events, advertisement on different social media platform, and encouraging them to participate and purchase the products and services.
Search Engine Optimization (SEO) is dormant: When search engine optimization services and its application is not known and explored effectively, it creates business-wide unacceptance. Business owners have to first analyze the need and extent of digital marketing services required for their portfolio, and accordingly they should deploy SEO services for reaching the target audience along with promoting search engine ranking.
According to the experts, the best digital marketing services create awareness about the application, benefit, and outreach through the digital medium, additionally, it also addresses the misconceptions about its use. Covid -19 pandemic has changed the world and has transformed the way the services and products are provided to the customers, hence going digital is relevant with time and is imperative for businesses to sustain and grow.