Understanding CPC : What is Cost-Per-Click Advertising?
Welcome back to another segment of our CPC series. In our previous blog, we introduced understanding CPC, explained how to calculate it, and discussed the different types of CPC ads.…
Understanding CPC : What is Cost-Per-Click Advertising?
You must have heard about CPC (Cost Per Click) and how it works in various display platforms like Google Ads, Facebook, TikTok and Instagram. According to SEM consultants, the budget…
Understanding Native Advertising and How to Spot It
Technology has completely changed the way companies advertise and promote their brands. Nowadays, digital marketing provides a wide range of advertising trends and strategies that are often more successful than…
Marketing Tactics to Expand Your Legal Practice: 10 Effective Approaches
Did you know that 58% of traffic to legal groups comes from paid marketing? Marketing is imperative to grow your law firm and make it more profitable. As the quote…
How the 7 P’s Collaborate with Digital Marketing Channels
The concept of the 7 Ps, including the original 4 Ps in marketing, is something we all learned in school, but it's still relevant in our work environments today. The…
13 Key Advertising Trends To Watch in 2024
In today's ad-saturated world, standing out requires strategic marketing. Did you know? The global digital advertising market reached a whopping $601.8 billion in 2023, with media ads accounting for a…
7 Issues That Could Be Negatively Affecting Your Pay Per Click (PPC) Performance
Effective PPC management is essential for maximizing ROI in digital advertising. It plays a critical role in improving your website's reach. However, to reap the full benefits from PPC, you…
7 Retargeting Strategies You Can Use To Increase Conversion Rates
Have you ever browsed an online store, added a few items in your cart, then gotten cold feet and left everything behind? We've all been there. But what if you,…
Maximize Business Growth: Understanding the 8 Different Types of PPC Advertising
Times have changed, and so have marketing strategies. The digital age has revolutionized how businesses operate and is widely accepted by the masses. Many businesses have seen this change and…
How To Outsource Digital Marketing for E-Commerce Businesses?
Are you looking to boost your e-commerce business, but everything about digital marketing overwhelms you? It's understandable, as digital marketing has several branches. If you want to leverage the power of marketing online, you will need a dedicated marketing team working on your e-commerce website.
