How Semtitans helped Babysoy with effective Google Ads solutions?

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About Babysoy

Babysoy is the first company to use azlon from soy fiber to make baby clothes. Babysoy’s Baby and Tots line is not only eco-friendly but also cute and comfortable. Babysoy was founded in 2001 by two childhood friends who wanted to provide fellow parents with an affordable, high-quality layette line made of sustainable fabrics. Each piece is designed with an appreciation of our mother nature in mind.

Client’s Marketing Challenges

The client’s primary goal was to generate a good number of sales at a minimum cost. As our client’s goal was to get sales, we decided on a strategy that would help them sell more of their products at a low cost. We created Standard Shopping based on their product categories.

Services, Solutions & Outcome

Through the Shopping campaign, we started to receive a good amount of relevant traffic & which helped us to get product sales. Later, we created a Smart Search Campaign to run banner ads with keyword targeting. We added detailed text ads to make it informative for the parents & with some major optimization, we achieved our expected results.
As we conduct weekly/monthly strategy sessions with our team of experts. We analyzed Babysoy website & found that there are some seasonal offers that we can include.