How Semtitans helped Bakersfield with effective Google Ads solutions?
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About Bakersfield
Number 1 choice dental clinic in Bakersfield. They offer every possible dental service to their patients to keep their dental worries away and achieve beautiful smiles. Their service belongs to a competitive industry (Medical) – especially when it comes to organic search engine results, therefore, they were looking to start Google Ads that will help them to increase the number of appointment bookings but at a minimal cost.
Client’s Marketing Goals
Client’s goal was to set up a new Google Ads campaign to generate website leads, and call leads at a minimal cost. We planned to start with a Search campaign to generate website leads. We executed the project in 4 stages:
Services, Solutions & Outcome
Stage I: Campaign Set-up – Understanding the Business and Identification of top service and 30
action-driven keywords and segregating them into separate ad groups.
Stage II – Optimization of Top-performing keywords, analyzing the search term report, excluding negative
keywords, bid adjustments at the keyword level to scale up the conversions, and testing new ad formats.
At this stage, we also suggested some advanced level optimization steps get better results including the
suggestion of the smart campaign
Plugin & Page Builder used
Reach out to your Potential Customers and Boost your Sales with our reliable and proven strategies.
Semtitans can help.
