How Semtitans helped Children of Design with effective Google Ads solutions?

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About Goody Beads

Children of Design is a small family brand based out of New York City. They are an award-winning brand that sells high-quality baby high chairs that are designed to keep in mind the child’s safety first. Their high chairs are adaptable for every age from 6 months to 6+ years old children & have various other unique features. It can be adjusted to the child’s age & food ability, making it the perfect high chair for any child.

Client’s Marketing Challenges

The goal of the Google Ads campaign was to raise brand awareness among the target audience and nurture them towards conversion as a sale. To increase ad visibility and generate more sales for their products at a Low cost per conversion. We faced discrepancies in our conversion tracking due to which the actual total purchases recorded were low.

Services, Solutions & Outcome

We ran full-funnel marketing campaigns: Top funnel: Served brand awareness and educated about product advantages & features to a broad audience. Mid- and bottom-funnel: A planned actionable strategy to target specific audiences & capture sales. | 2 Your Results are Important to Us! Implemented standard shopping campaigns to start with the sales journey and keywords-based search campaigns to start brand awareness on search networks. We tested different types of advertising content to increase engagement and bring in sales. We measured the performance of the campaigns and managed it at the core level to get quality results.

Plugin & Page Builder used

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