How Semtitans helped Contador Miami with effective Facebook Ads solutions?
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About Contador Miami
ContadorMiami is a certified accounting firm established in 1976 located in Miami Florida. We have been helping
local residents, businesses, investors, and non-immigrants in Latin American countries with top-level quality
services adjusted to their needs to stand out and stay organized with their records.
Client’s Marketing Goals
The client’s primary goal was to generate a good number of leads at a minimum cost. We initially created a
conversion campaign with email lists to test its performance. They wanted us to promote 4 of their services and use
Spanish language in the language targeting.
1. ITIN 2. Tax Return 3. Virtual Office & 4. New Company
Services, Solutions & Outcome
We created an interest-based/lookalike campaign with ad sets for each of the above services. We tested video
and single-image ads in each ad set. We also created different lookalike ad sets using video views, website visitors,
and email list audiences. The client wanted to see the results for Instagram and Facebook platform separately.
Hence, we created separate ad sets for Instagram and Facebook placements.
Plugin & Page Builder used
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