How Semtitans helped Picture Perfect Adventures Google Ads solutions?

Conversions

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Conversion Value

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About Picture Perfect Adventures

Picture Perfect Adventures provides horseback riding service and also some outdoor activities, like ATV
trail rides, special romantic sunset horseback rides picnics, an up-and-coming wedding lodge, and much
more. They are a local company located in Ellijay, GA.

Client’s Marketing Goals

The goal of the Google Ads campaign was to raise brand awareness among the local audiences and
nurture them toward conversion as a Marketing Qualified Lead. Specific audience type – local
prospects of Georgia (Gilmer County, Murray County, and Fannin County), USA. The challenge was to
generate bookings at a LOW cost per conversion.

Services, Solutions & Outcome

We tested full-funnel marketing campaigns: Top funnel: Served brand awareness and service education content to a broad audience Mid & bottom-funnel: A planned actionable strategy to target specific audiences & capture leads.
Implemented keywords-based search campaigns and smart campaigns to target traffic specifically looking for similar services. We tested highly relevant action-based keywords to generate quality leads.
We tested different types of advertising content to increase engagement and get bookings.
We measured the performance of the campaigns and managed it at the core level to get quality results.
Additionally, we analyzed & optimized the landing pages to get better results from the ad campaigns.