Effective Ways to Improve Google Ads Quality Score
If you have been using Google Ads as a part of your digital marketing, you would know how important the Quality Score is. Did you know that, as per Statista,…
How to Track & Measure the ROI of Your PPC Campaigns?
When it comes to digital marketing, brands and businesses worldwide use pay-per-click advertising as a crucial part of their strategy. Did you know that, as per Aov Up, companies can…
Understanding CPC : What is Cost-Per-Click Advertising?
Welcome back to another segment of our CPC series. In our previous blog, we introduced understanding CPC, explained how to calculate it, and discussed the different types of CPC ads.…
Understanding CPC : What is Cost-Per-Click Advertising?
You must have heard about CPC (Cost Per Click) and how it works in various display platforms like Google Ads, Facebook, TikTok and Instagram. According to SEM consultants, the budget…
Understanding Native Advertising and How to Spot It
Technology has completely changed the way companies advertise and promote their brands. Nowadays, digital marketing provides a wide range of advertising trends and strategies that are often more successful than…
7 Issues That Could Be Negatively Affecting Your Pay Per Click (PPC) Performance
Effective PPC management is essential for maximizing ROI in digital advertising. It plays a critical role in improving your website's reach. However, to reap the full benefits from PPC, you…
7 Retargeting Strategies You Can Use To Increase Conversion Rates
Have you ever browsed an online store, added a few items in your cart, then gotten cold feet and left everything behind? We've all been there. But what if you,…
Maximize Business Growth: Understanding the 8 Different Types of PPC Advertising
Times have changed, and so have marketing strategies. The digital age has revolutionized how businesses operate and is widely accepted by the masses. Many businesses have seen this change and…
16 Expert Google Ads Tips: What Strategies Work Best?
You might be using the best ad copy, great set of keywords, warm audience list and stellar landing page in your campaign but if left untouched, the same set of…
What’s the Best Way to Give Google Ads Access
Google Ads gives you the privilege to work with up to 25 users on a single ad account. The person you grant access to will be able to view,…
