Keeping up with ad platforms' ever-evolving algorithms is no small feat. The algorithms spontaneously modify their content selection rules while maintaining unique preferences across digital media platforms. The algorithm updates…
Companies dedicate millions of dollars to getting their ads in front of the right audience, but unfortunately, a portion of that money is wasted. According to the 2024 Imperva Threat…
With the ever-growing advertising market, efficiency has become crucial. Marketers are pressured to attract traffic and ensure every dollar contributes to the bottom line. Increasing ROAS (return on ads spent)…
If you have been using Google Ads as a part of your digital marketing, you would know how important the Quality Score is. Did you know that, as per Statista,…
When it comes to digital marketing, brands and businesses worldwide use pay-per-click advertising as a crucial part of their strategy. Did you know that, as per Aov Up, companies can…
Welcome back to another segment of our CPC series. In our previous blog, we introduced understanding CPC, explained how to calculate it, and discussed the different types of CPC ads.…
In the early 2000s, if a person wanted an expert's opinion, they would likely consult friends, family, or colleagues. During this period of time, word-of-mouth was a very effective sales…
You must have heard about CPC (Cost Per Click) and how it works in various display platforms like Google Ads, Facebook, TikTok and Instagram. According to SEM consultants, the budget…
Marketing is an exciting channel as it promotes and helps the visibility of the brands and gain recognition from clients. But all this marketing gets wasted if no interested parties…
You might be using the best ad copy, great set of keywords, warm audience list and stellar landing page in your campaign but if left untouched, the same set of…
