Reach vs. Impressions: Distinguishing Between Two Metrics
Reach: Reach is the total number of unique people or accounts that have seen your content or advertisement. It shows how many people could have come across your message. Basically,…
7 Retargeting Strategies You Can Use To Increase Conversion Rates
Have you ever browsed an online store, added a few items in your cart, then gotten cold feet and left everything behind? We've all been there. But what if you,…
Why Your Business Needs a Digital Marketing Specialist?
If you are operating a business in 2024, investing in digital (internet) marketing seems almost mandatory. If done right, digital marketing can increase traffic, boost sales, and drive revenue. However,…
Essential Marketing KPIS For Measuring Performance
Tracking essential KPIs is very important for measuring a business's marketing performance. It helps ensure effectiveness and strategic alignment. There are many general marketing KPIs, such as Return on Investment…
Mastering the 7-Step Content Development Process in 2024
Creating a successful website requires thoughtful organization and design of various pages and sections containing various information. This information is known as the website's content, which includes written pieces like blogs and articles,…
How To Outsource Digital Marketing for E-Commerce Businesses?
Are you looking to boost your e-commerce business, but everything about digital marketing overwhelms you? It's understandable, as digital marketing has several branches. If you want to leverage the power of marketing online, you will need a dedicated marketing team working on your e-commerce website.
Website Migration with WP Migration Guru
Introduction We all love the most valuable content on our website whether be blogs or recipes or even a company portfolio and of course our eCommerce site no one wants…
Color Psychology in Website Design and its Effect?
A good color scheme is key to a good website, digital marketing, and a good internet appearance overall. The colors on a website can be effective digital marketing strategies that…
12 WordPress Settings that will boost your SEO rankings
WordPress is a popular free and open-source content management system (CMS) worldwide, and you can use it to build any website. With millions of users, tons of themes, and easy…
Top 10 Advantages of Shopify You Should Know
Shopify is a platform that allows you to create a successful e-commerce store. Building a website is easy on Shopify, but getting used to the interface takes time and learning…