Is creating a content calendar daunting, or are you still searching for the best approach to build one? As a marketer, juggling fresh ideas and trying to make your posts stand out can quickly become a daunting task without a clear plan in place. It’s easy to feel overwhelmed when there’s no structure guiding your efforts.
So, how can you ensure your content is high-quality, resonates with your audience, points and stays on schedule? The answer lies in planning ahead with a well-thought-out strategy.In this blog, we will cover in detail about how to create a social media calendar, what to include, and the benefits of using one.
A] What Is A Content Calendar?
This update talks about Mobile and Desktop Links for Large Websites.
In this, Google has pointed out that websites that have separate desktop and mobile version links have to make sure that whatever link is created on the website should work for both mobile and desktop.
Why It Matters: It matters if some of the links open on the desktop but are not added to the mobile version; then, Google might miss some pages or links while crawling, which could lead to double work for Google. It has to find and index those links, which could slow down the pace and take more time to discover those pages or links.
For example, take a news site where there are a lot of articles, and some are linked on the desktop site but not on the mobile version. If those mobile pages don’t have links to new articles, Google may take longer to find and index those new articles.
B] What Are The Benefits Of Creating A Social Media Calendar?
Staying organized saves time, especially when managing multiple accounts. You get ample of bandwidth to experiment on content and strategy, to figure out what works best. Your team will also have more time to focus on creating high-quality content.
- It lays out a clear timeline for when each piece of content should be published. This guarantees consistent interaction with your audience and helps you maintain consistency in the material you provide.
- Scheduling posts beforehand allows social teams to check the work to avoid last-minute changes. When you’re not under pressure, it becomes easier to identify spelling mistakes to prevent mishaps.
It helps facilitate strategic planning for product launches, campaigns, and events.
C] How Do You Create A Content Calendar?
Understanding the different components of your content calendar is important to making the most of it. Here’s how you can do it.
1. Identify Your Goals
Identify what goals you want to achieve. Is it to get traffic, generate more leads, or improve customer engagement. Consider your target audience, you can sub-categorize it into age, gender, interests, or even behaviors. Identify the KPIs, metrics, which campaign or post has brough the most engagement/leads and vice versa. This will provide you with scope of improvement and experimenting.
PS: If you are new, you can analyse the content of your competitors, and go through the comments, feedbacks to get an idea.
2. Create A Social Media Calendar Template
Create a social media posting calendar which will include your competitors, the high engagement posts, date and time of posting, captions, hashtags, links to be attached, reference images, multiple columns to update work in process if its in ideation phase, design phase, approved by internal team or client, feedbacks, changes to be done. You can use tools like Use Google Sheets, Excel for ease.
PS: You can colour co-ordinate it making it easier to identify the stage and it looks visually appealing. For example, red can be for rejected ideas, yellow is Work-in-process, Green could be final or posted etc.
3. Plan Around The Calendar Year
Create content aligning with major holidays, festivals, industry events, and seasonal trends. This ensures your content stays timely, relevant, and engaging. Planning in advance gives you ample time to ideate, prepare creative campaigns, and get the approvals beforehand, helping you get everything ready and not miss a deadline.
If you are still unsure on what type of content you should create, read our blog on, 11 Popular Types of Social Media Content to Grow Your Brand for practical ideas and inspiration
Conclusion
Whether you’re a business owner, marketer, or social media manager, being active on social media and keeping up with trends will help you to connect with your audience. Time is the most important thing and its limited, so spending all day on a single post would be a waste of time. A well-planned content calendar, can save your time. So you can do other important things. Personalize it with your brands goals and requirements and stick to it.
That’s it! Now you’re all ready to create your own social media marketing calendar.
