The majority of the companies worldwide today are SaaS-based. The SaaS industry is booming, and so is the cutthroat competition. Did you know that revenue in the SaaS market is expected to grow at a 19.28% CAGR in the coming five years? The rapidly increasing market provides a golden opportunity for SaaS businesses to grow faster. To seize this opportunity, companies need to employ SaaS marketing strategies that cater to their unique goals.
In this blog, we will discuss SaaS growth marketing and what strategies you must employ to stay ahead of the curve.
A] Top B2B SaaS Marketing Strategies and Tactics
Below, we have discussed the top 10 strategies that can help you refine your SaaS marketing playbook. But before we learn about these strategies, you must keep the following things in mind –
- Know your ideal customer and who the target audience is.
- Understand your competition to position yourself as the better option for potential customers.
- Understand what makes your products and services unique and leverage your USP (unique selling proposition).
- Set specific and measurable goals to provide a clear framework, for example – increase lead generation, reduce churn rate, expand market share, etc.
Now, let’s understand what are the best SaaS digital marketing strategies to grow your business –
1. Build an Interactive Online Presence
Respond to existing customers and leads as promptly as possible. Offering faster replies can be tricky with multiple marketing channels, but not impossible. Being proactive and building an engaging online presence will go a long way. Your strategy should focus on responding to all communications, including feedback, queries, and appreciation.
2. Generate Qualified Leads with Content Marketing
Content marketing can be a very powerful tool for lead generation. Maintaining a blog page and posting high-quality content can increase website traffic and improve customer acquisition. Your SaaS strategy should focus on both textual and visual content. You can use tools and apps, like HubSpot, to create content easily. If you have only started SaaS marketing, research B2B keywords and find keywords with low competition but high intent.
3. Employ B2B SaaS SEO Strategies
Search Engine Optimization (SEO) and content marketing go hand in hand. To grow your SaaS business, you must employ on-page SEO techniques. With B2B SaaS SEO, it’s essential to use high-value keywords. These keywords might only drive 100 clicks but will lead to more users. Your strategy should improve domain authority by generating useful content and experimenting with different CTAs and website copies.
4. Focus on Customer Experience
Marketing for SaaS companies can only be successful if customers are satisfied. How customers respond to and perceive your products and services plays a major role. To improve customer experience, you must offer personalization. Send regular emails, provide live chat options, and ensure timely and responsive customer support.
5. Introduce Incentives and Reward Customers
Rewarding customers for referrals motivates them to go out of their way to get the referrals. Did you know that B2B companies that use referral marketing experience a 70% higher conversion rate? Ensure the referral program is set at a reasonable rate and does not low-ball the customers.
6. Offer Free SaaS Trials
SaaS companies can get a good chunk of their business from free trials. There is little to no cost in allowing customers to try out your offering for free. Free SaaS trials can lead to new potential customers and increase monthly recurring revenue. At the end of the trial period, you can reach out to users and gain valuable insights and feedback.
7. Use Pay-per-click Campaigns
You can consider PPC campaigns along with B2B SaaS content marketing and SEO rankings for organic search traffic and leads. You can create a PPC campaign to get in front of your target audience. These campaigns help scale the marketing efforts and provide you with more time for product development.
8. Be Active on Social Media
You can’t ignore the power of social media while creating your SaaS marketing strategies. It provides a strong platform to engage with your B2B audience and showcase the SaaS solutions. You can build brand awareness and drive lead generation by staying on top of your social media game. Use these social media content ideas to create engaging content and build brand image.
9. Collaborate with Related SaaS Companies
Co-marketing partnerships can boost your business in numerous ways. It can help reach a new audience within the industry and earn potential customer’s confidence. Start by identifying SaaS companies that align with your solutions, then create proposals and get in touch for a possible collaboration.
10. Be Consistent with Email Marketing
Around 77% of B2B buyers prefer to be contacted by email than other communication channels. Thus, you need consistent email marketing in this fast-paced B2B SaaS market. Your SaaS digital marketing strategy should include spicing up your email campaigns with brand personality. Your emails should include tempting subject lines and persuasive call-to-action.
Thus, various considerations are involved in creating your SaaS marketing strategy. Ensure it aligns with your future goals, market, and target audience. Once the strategy is created, take appropriate actions to bring it to fruition and achieve business growth.
