Link Building Strategies

Link Building Strategies

Online Marketing is an art and science with various techniques as multiple industries adapt it to remain ahead of the curve. Every business works hard to build its website’s audience and attract real visitors to create a reputation as an authoritative voice in digital marketing. However, the audience may have difficulty finding the business unless you use powerful search traffic links.

Reputation is most valuable for any business, and one can build their online reputation with high-quality links. As per digital marketing consulting services, link building is the best way to promote your business because as the internet grows, there will be more potential growth.

Link-building strategies are the foundation of any SEO success. The art of link building is neither simple nor easy, but it’s perhaps the most crucial process that can benefit your SEO efforts.

Link building can take up a lot of your time, but it is also where your traffic will come from; if done right, that helps increase your search engine ranking and show prospects that your site is well-researched and supported by other sites and is credible. Link building is an essential aspect of promotion that every business should invest in, and every company must find its own niche of methods.

What Is Link Building

Search engines use links as a primary indicator of a website’s authority, and link building is often the first step in search engine optimization. Link building works by increasing the number of quality one-way hyperlinks pointing to your site to boost your domain authority and improve your ranking in search results. Following are a few link-building strategies that can help high-quality links improve and performance.

Link Building Strategies:

Create Shareworthy Content

Gone are the days of simply creating content. Today, you need to go above and beyond—creating shareable content that will get people talking about your brand. Everyone knows that creating high-quality content is one of the best ways to earn high-quality backlinks. But what exactly makes something “link-worthy”?

Industry Statistics

Content creators and marketers are always looking for data and often have to jump across the various website for more information. Whether you are writing an article, producing a video, or building a podcast, knowing the industry stats can aid you in creating insightful and engaging content.


Developing infographics is one way to provide your readers with highly engaging content without doing all the work. Infographics are an excellent method to provide information in an attractive, visual manner as it attracts links and traffic and increases your search engine rankings and visibility on the net.

Leverage Guest Blogging

The marketers use guest posting to gain new links and backlinks and bring in new audiences. A well-planned guest post can also bring you many new readers, taking your site to a higher position in the search engines. Your post will be published on popular blogs and websites with high authority in the search engine results pages. This increases your website’s links and improves your search rankings and traffic. As a guest poster, you offer your audience valuable, original content and increase your authority in your niche. You work hard on publishing high-quality content that meets your target audience’s needs and objectives.

Directory Submissions

Linking to business directories is the economical and fastest way to get quality traffic and links. A business directory is an online guide where each business receives a listing. This gives you an enormous volume of backlinks and helps to improve your website’s rankings on search engines such as Google. If a website gets a lot of backlinks from high DA, it can increase your site’s search engine rankings.

Businesses can submit their website URL and business details to the directory to optimize it. The main types of directories are standard business directories, yellow pages, search directories, and membership directories. The directory is categorized by industry, type of product or service offered, or similar topics. Specific business directories also pay you based on your profile clicks and the number of times you are listed under different categories.

Blog Commenting Posts

Blog commenting is the best way to get targeted website traffic. It’s a quick, easy, and more effective way of traffic because you already have a track record on the site. Blog Commenting gives you the power to grow your website’s audience and make new connections with influential people. Blog commenting is a proven method of generating targeted traffic to your website. Blog commenting helps drive more traffic and encourages user engagement on your blog. It’s a great way to boost blog comments and improve your search engine ranking.

Blog commenting is the primary tool of growth hacking, used by new site owners and even larger companies as a low-cost method to drive traffic to their websites. The process involves leaving valuable, relevant comments on popular websites with links back to your site.

Reclaim Lost and Broken Links

Have you ever followed a link on a website only to find that it doesn’t work? It can be frustrating, but the Broken Links extension checks the web pages you visit for broken links and notifies you. It’s helpful for webmasters to evaluate public-facing pages for broken links and inform their users. Broken Links can detect links that don’t resolve when clicked or the links that resolve unexpectedly to a different page or private URLs (such as .htaccess-protected files).

Social Media

Social media is a great place to build your brand’s visibility and engage with your target audience. It encourages engagement with your content and gets it found by people who could share it with their audience. Social networks present an opportunity to gain quality links. By creating and sharing interesting content, you can generate awareness of your brand and create a positive association that will help raise brand awareness, improve SEO rankings, and expand your reach across social platforms and search engines.

Social media can be a great tool to gain links because it allows you to build relationships with potential influencers and personally connect directly with other bloggers.

Integrating Digital PR and Link Building Strategy

Digital PR is one of the best ways to build quality links. It is a powerful form of publicity that creates awareness and builds your brand. It’s also a valuable method to earn many high-quality editorial links through press releases, journalist stories, and other media publications.

Digital PR is a site management toolset that makes it easy to keep track of your online presence and reputation. The platform helps you discover how people feel about your products, services, or brand online and provides actionable reports and insights.

Spy on your competitors

You can also spy on your competitors’ websites to see which backlinks they already have. Reach out to the webmasters of the sites that are linking to your competitors and make a deal to swap those links with your website. The advantage of this strategy is that you don’t need to go through the complicated links building from scratch.

With the right tools, you can quickly discover your competitor’s backlinks and see if you can get the same link from a website looking for multiple links, which can save your time and help you get results faster.

Reclaim lost links

You’ve worked hard to gain quality links pointing to your website. But suppose your site is constantly under construction or owners continuously redesign their websites, altering the URL structure, rewriting content, and even removing non-performing sections. You may end up with dead pages and broken links; it may impact a page containing your link and lose your connection.


Genuinely connecting with people and building a solid backlink profile is done by getting other authority sites to link to you. An excellent way to accomplish this is utilizing testimonial link building.

Testimonials are one of the best ways to obtain quality links from sites with great domain authority. A review or testimonial page builds social proof for your site and allows you to display many real-life reviews. It also builds trust with customers and knows their needs as it’s not what a company says about itself; it’s what others say.

Winding Up

The key takeaways are that links matter because they carry more weight when ranking. According to a digital marketing consultant, before you build links on your website, make sure that your content is as valuable as possible, and above mention strategies help in SEO.

Also read: Why You Need to Check Your Website Spam Score in 2022