The main challenge for any online business is to convert visitors into customers. This process can be simplified with easy-to-use software and tools. ClickFunnels is one such software service that is used by many digital marketing firms to help clients maximize their sales. As of January 2022, ClickFunnels had over 27,000 paying users, and 973,422 sales funnels were created.
In spite of its popularity, ClickFunnels has had divided opinions since its launch. In this article, we will discuss the features, advantages, and challenges of this software service.
ClickFunnels: A Brief Overview
Firstly, let’s answer the most obvious question – what is ClickFunnels? It is one of the most intuitive sales funnel software programs that helps you track customers every step of the way. The platform combines sales, marketing, e-commerce, and analytical tools. ClickFunnels helps entrepreneurs and online creators make money through automated sales funnels.
Main Features of ClickFunnels
Below, we have discussed the key features of ClickFunnels –
- ClickFunnels’ landing page editor is clean, well-designed, and intuitive. The software has ready-made, customizable templates; all you have to do is drag and drop your desired web elements onto them.
- It gives you complete control of how your landing page will look. You can edit the fonts, colors, shadows, and various other elements.
- ClickFunnels helps create sales funnels with a swift, smooth process. Once you get a hang of the process, you can create different customer journeys in minutes.
- It provides you with everything to create your own pop-ups. You can build a pop-up from scratch or choose from various templates that can be customized.
- The software service offers specialized tools to track the performance of your campaign. You can experiment and run more than two versions of your funnel to determine which has the biggest impact on customers.
- ClickFunnels integrations allow you to integrate third-party tools into your website without juggling multiple platforms.
- It offers easy email automation through pre-build and customizable email sequences. This helps businesses appeal to different leads and build trust.
- This software can be used to build a successful network marketing business. ClickFunnels network marketing benefits include lead generation, automated sales process, and building professional funnels.
Pricing of ClickFunnels
Let’s find out ClickFunnels’ cost and pricing options. The software service has two pricing tiers – startup and pro. The startup plan currently costs $97 per month, and the pro plan charges $297 monthly. The software also offers a 14-day free-trial period. You might get more discounts by opting for an annual ClickFunnels plan.
ClickFunnels: Pros and Cons
Before deciding on using ClickFunnels, know about the following pros and cons –
Pros
- Provides a comprehensive all-in-one solution, simplifying the tech stack for businesses.
- It has a user-friendly interface and is accessible for users who don’t have coding knowledge.
- It offers diverse templates that can be easily customized to meet business needs.
- Excels are creating marketing funnels that convert visitors into leads and customers.
- Provides various tools and features to analyze and optimize the funnels for better performance.
Cons
- ClickFunnels’ price is higher, making it less accessible for startups and small businesses.
- New users and beginners might require significant time to master using this platform. Thus, the learning curve for this software service is steep.
- Users may encounter occasional bugs and glitches within the platform. ClickFunnels has also received complaints about the lag time while adding a funnel, which can be annoying.
- The strong promotional culture around ClickFunnels might not suit all businesses. The marketing hype and strategies may not align with different business models.
Top 4 ClickFunnels Alternatives
Here are some alternative platforms for ClickFunnels that you can go for –
1. Builderall
Builderall offers many of the same features as ClickFunnels at a more affordable price. If price is your key decision-making factor, Builderall is a smart alternative. However, ClickFunnels offers better speed and checkout.
2. ConvertKit
It is an excellent tool for growing your business through emails and has features to help build landing pages and sell products. Although the landing pages are not as sleek as ClickFunnels’, this platform is totally free for new creators, and you can gradually switch to higher plans.
3. HubSpot
It is a CRM and marketing automation platform that is more robust than ClickFunnels. Although ClickFunnels is better at generating leads, HubSpot offers better communication channels.
4. ActiveCampaign
This automation, CRM, and email marketing platform is another affordable alternative. If your main focus is email marketing and audience interaction, this is your go-to choice. On the other hand, if the goal is to attract more visitors and leads, ClickFunnels is the right platform. Here are some effective strategies for learning more about email marketing automation.
Wrapping Up
In conclusion, despite its few drawbacks, ClickFunnels is one of the best sales funnel software in the market. This software service is worth investing in if your business relies on garnering leads and generating sales. It is an excellent platform if you are willing to invest time in learning how to use it, and the pricing plan fits your budget.
