Creating a name for your brand in this competitive digital landscape has become challenging. Traditional advertising methods are no longer enough to generate results in today’s saturated consumer space. Companies need effective and affordable marketing strategies for e-commerce to increase business sales. So, the real question is: How can a brand use impactful tactics that bring high results without breaking the bank?
We have listed successful strategies below if you are searching for low-cost ways to advertise your business.
7 Affordable Marketing Strategies that Generate Effective Results
You can reap high results with the top 10 marketing tactics given below –
1. Grow on Social Media Organically and Incorporate UGC
Social media platforms allow you to advertise to a highly targeted audience at a fraction of the budget required in traditional methods, like print ads. The first step to making the most of your social media advertising costs is building an organic audience. Choose a few platforms that work for your business and post regularly. Create high-value posts and ads that educate and entertain your audience.
Another way is to incorporate user-generated content (UGC). According to Adweek, 85% of users surveyed find visual UGC more influential than brand photos or videos. Encouraging customers to share their experiences creates a sense of belonging and leads to long-term brand loyalty.
2. Implement SEO Techniques
Effective SEO techniques can help improve your website’s visibility, drive organic traffic, and help attract potential customers. Websites that rank higher in search results are perceived as more trustworthy by users and positively influence their purchasing decisions.
Focus on on-page SEO by creating quality content, using internal links, and incorporating targeted words. Your technical SEO strategy should optimize site speed, assure mobile-friendliness, and increase crawlability. Do local SEO by adding location-based keywords and getting listed in online directories.
3. Utilize Facebook Advertising
Another low-cost advertising strategy is using Facebook ads to introduce your brand to a relevant audience, drive website traffic, and increase sales. According to Wordstream, the average cost-per-click for Facebook ads across all industries is $1.72, with the CPC being less than $1 for some industries.
While using sponsored Facebook content, don’t neglect retargeting. It helps you reach people who have already visited your website and are aware of your brand, making it easier to convert them into customers. You should also avoid limiting your Facebook ads to a single location (one of the most common geolocation mistakes), as people can be anywhere when shopping online.
4. Set Up Budget-Friendly Email Campaigns
Email campaigns and automation are among the highest revenue-generating marketing tactics. They allow brands to engage with customers at different points in the buyer’s journey and ensure consistent communication.
Starting a welcome series for customers after they sign up for your mailing list is an easy way to connect with prospective customers. Other budget-friendly email marketing strategies include campaigns for customer birthdays, cart abandonment, etc.
If you are a beginner and want to learn more about email automation, here are the ABCs of marketing automation.
5. Form Industry Partnerships and Attend Networking Events
Teaming up with a business related to your industry for a joint project is a great marketing tactic, especially for small businesses. Industry partnerships provide twice as much notice and exposure to a whole new audience. Engage with different companies and assess how you can work together for a profitable and successful partnership.
Networking is another truncated method by which you can build relationships with other businesses and potential customers. Attend conferences and trade shows in your e-commerce niche, as other attendees can offer advice and help you grow your customer base.
6. Host Contests and Giveaways
Another innovative and effective tactic that requires minimal resources is to host contests and giveaways. You must use creative ways to offer your products or services at no cost to the winners. Giveaways lead to new potential leads, which will be worth the prize.
There are various social media contest types, but the main idea is to require the participants to like, follow, or tag your business and introduce potential clients to your services. You can also run social media competitions, for instance, requiring your followers to share an image of a new product with a particular hashtag in return for one of your new launches.
7. Setup a Customer Referral Program
Did you know that 92% of consumers trust referrals from friends and family over other forms of advertising? Word-of-mouth is powerful, and referrals are incredibly valuable for attracting potential customers who can become lifelong customers. Referred customers also have a higher retention rate, making them one of the most efficient low-cost advertising strategies.
However, you must exercise caution when approaching people to promote your site, as untrustworthy resources can damage your existing customer relationships. To establish a successful referral program, look for and contact genuine customers who love your program.
These are some of the most impactful ways to achieve effective results at affordable costs. Try a few of these strategies to see what works best for your company. Whether a booming e-commerce business or a startup, these marketing tactics will help you attract customers, build traffic, and grow your brand.
