How To Outsource Digital Marketing for E-Commerce Businesses?

Are you looking to boost your e-commerce business, but everything about digital marketing overwhelms you? 

It’s understandable, as digital marketing has several branches. If you want to leverage the power of marketing online, you will need a dedicated marketing team working on your e-commerce website. 

But how would you know when to outsource digital marketing for your e-commerce business? If you have limited in-house expertise and your current marketing efforts are getting you results. It’s understood that you need a specialist to help out. Instead of hiring a full-time team, you can outsource your digital marketing services to specialists.

So what does it mean to outsource digital marketing?

Outsourcing Digital marketing for your e-commerce website involves entrusting seasoned professionals or agencies to handle the planning, execution and management of marketing functions.

Benefits of outsourcing digital marketing

1. Saves time and money

Hiring a full-time digital marketing team for your e-commerce website is a heavy commitment of resources, recruitment, training, and benefits. By outsourcing your e-commerce business will get access to a team of experienced professionals who are well-versed in digital marketing strategies and tactics. This would cut short the time and money spent on trial and error. It also eliminates the need to invest in expensive marketing tools and software.

2. Achieve better results

Outsourcing digital marketing can lead to better results for your e-commerce website. Professionals or agencies specialise in developing and executing targeted marketing strategies that will suit your e-commerce business. With access to advanced analytics and reporting tools, your business will gain a competitive edge in the market. 

3. Access to the latest tech

By outsourcing, your e-commerce business gets access to the latest technology and tools without requiring a significant upfront investment. Digital marketing agencies invest in the best software, analytics platforms and marketing automation tools to stay ahead of the curve and deliver the best results for their clients. By partnering with a digital marketing agency, you can leverage these technologies to streamline your marketing process and improve efficiency.

4. Focus on your business

The best benefit of outsourcing digital marketing is that it allows your e-commerce business to focus on its core competencies and strategic priorities. Delegating marketing tasks to external professionals will free up a lot of your valuable time and resources. You can reinvest resources in areas such as customer services or product development.

What digital marketing services can you outsource?

1. Content Marketing: 

Content is a vital part of any successful digital marketing strategy. It helps to connect with your audience, establish your brand’s authority, and drive sales. When you outsource content creation, you’re tapping into the expertise of skilled writers, editors, and strategists. They understand the nuances of the content development process and know how to create compelling material tailored to your target audience.

Whether it’s blog posts, articles, videos, or infographics, outsourcing content creation ensures that your e-commerce platform consistently offers valuable content to support its marketing efforts. This frees up your time to focus on other aspects of your business, knowing that your content needs are in capable hands.

2. SEO (Search Engine Optimization): 

SEO plays a vital role in boosting your e-commerce website’s visibility and rankings in search engine results pages (SERPs) and driving organic traffic. However, SEO is a complex and ever-evolving discipline that requires specialized knowledge and ongoing optimization efforts. 

Outsourcing SEO allows businesses to partner with experienced professionals who understand the nuances of search algorithms, on-page SEO, off-page SEO, technical SEO, mobile SEO, e-commerce SEO, and so on. By outsourcing SEO, your e-commerce businesses can implement tailored strategies, leverage data-driven insights, and stay ahead of the competition in the ever-changing SEO landscape.

3. Social Media Management: 

Social media has become an essential marketing channel for e-commerce businesses to connect with their audience, Social Media brand build awareness, and drive engagement. However, managing multiple social media platforms, creating content, and responding to comments can take time and effort.

Outsourcing social media management allows businesses to partner with skilled specialists who can develop and execute comprehensive social media strategies. From content creation and posting schedules to community management and advertising campaigns, outsourcing social media management ensures businesses maintain a strong and consistent presence on social media platforms while freeing up your e-commerce business’s internal resources to focus on other strategic initiatives.

4. Lead Generation: 

Lead generation is the driving force of any business. However, identifying and nurturing qualified leads could take a lot of time. Plus, it would require a strategic approach and dedicated resources. 

Outsourcing lead generation allows businesses to partner with experienced professionals specializing in lead generation tactics such as email marketing, content marketing, and PPC advertising. By outsourcing lead generation, companies can access targeted lead lists, leverage proven lead generation strategies, and benefit from ongoing optimization to maximize lead quality and conversion rates.

5. Web Design

Outsourcing web design to an agency offers several advantages for your e-commerce business. Firstly, agencies specialize in creating visually appealing and user-friendly websites that are optimized for conversion, ensuring that your website effectively engages visitors and drives sales. 

Secondly, agencies have access to a team of skilled designers, developers, and UX/UI experts who can collaborate to create a professional and cohesive website tailored to your brand identity and target audience. 

Additionally, outsourcing web design allows you to focus on your core business activities while leveraging the agency’s expertise to deliver a high-quality website efficiently. By entrusting your web design needs to a reputable agency, you can ensure that your e-commerce website becomes a powerful tool for attracting and retaining customers.

6. Email Marketing

Outsourcing email marketing to a specialized agency can significantly benefit your e-commerce business. These agencies possess expertise in crafting compelling email campaigns that drive engagement and conversions. They understand the intricacies of email marketing optimization, including segmentation, personalization, and A/B testing, to maximize campaign effectiveness.

You’ll gain access to their wealth of experience and industry insights, ensuring that your campaigns are optimized for success. Plus, outsourcing email marketing frees up your time and resources. It allows you to focus on other aspects of your business while the agency manages your email strategy efficiently. A dedicated email marketing agency can lead to improved customer relationships, increased sales, and a stronger ROI for your e-commerce business.

Common mistakes to avoid when outsourcing

Outsourcing can be super helpful for your online store, but watch out! Sometimes, mistakes can sneak in and cause trouble. Here are some common mistakes you can steer clear of:

1. Not Setting Clear Goals: Before diving into outsourcing, it’s essential to know what you want to achieve. Whether it’s boosting sales, improving customer service, or expanding your product range, clear goals keep everyone on track.
   • Take time to define specific, measurable goals.
   • Communicate these goals clearly to your outsourcing partners.
2. Choosing the Wrong Partner: Not all outsourcing partners are created equal. Picking the right one can make a world of difference in your eCommerce success.
   • Research potential partners thoroughly.
   • Look for experience, expertise, and good reviews.
   • Consider cultural fit and communication style.
3. Neglecting Communication: Communication is key to outsourcing success. Lack of communication can lead to misunderstandings, delays, and even project failures.
   • Maintain regular communication with your outsourcing team.
   • Be clear and concise in your instructions.
4. Ignoring Quality Control: Your brand’s reputation is on the line, so don’t skimp on quality control. Failing to monitor the quality of outsourced work can result in subpar products or services reaching your customers.
   • Establish quality standards and benchmarks.
   • Implement regular checks and reviews.
   • Provide feedback to improve performance.
5. Overlooking Legal Agreements: Contracts and agreements are essential when outsourcing. Failing to establish clear terms and conditions can lead to disputes, legal issues, and financial losses.
   • Draft comprehensive contracts outlining roles, responsibilities, and payment terms.
   • Seek legal advice if needed to ensure contracts are watertight.
   • Review and update agreements regularly to reflect any changes.
6. Not Considering Security: With cyber threats on the rise, security should be a top priority when outsourcing eCommerce tasks. Neglecting security measures can leave your business vulnerable to data breaches and other cyber-attacks. Choose outsourcing partners with robust security protocols in place.
7. Failing to Plan for Contingencies: No matter how well you plan, things don’t always go according to plan. Failing to anticipate and plan for contingencies can leave you scrambling when problems arise.
   • Develop contingency plans for common risks and challenges.
   • Identify backup solutions and alternative suppliers.
   • Stay flexible and adapt to changing circumstances.

Avoid these mistakes to make the most of outsourcing for your eCommerce business. With clear goals, effective communication, and careful planning, outsourcing can help you streamline operations, improve efficiency, and take your online store to new heights of success.

Selecting the Right Agency for Your E-commerce Website

1. Research Potential Agencies

Look for agencies with experience in e-commerce website development and relevant industry knowledge. Check online reviews, testimonials, and case studies to gauge the agency’s reputation and track record. Consider factors such as agency size, location, and cultural fit.

2. Assess Expertise and Skills

Evaluate the agency’s portfolio to see examples of their previous e-commerce projects. Inquire about the team’s expertise in relevant technologies and platforms (e.g., Shopify, WooCommerce, Magento). Ask about the agency’s approach to user experience (UX) design and conversion rate optimization (CRO).

3. Review Client References

Inquire about the agency’s communication, reliability, and ability to meet deadlines. Look for testimonials that highlight the agency’s strengths and areas of expertise.

4. Consider Budget and Pricing

Determine your e-commerce website project budget and discuss pricing with potential agencies. Request detailed cost estimates and proposals outlining the scope of work and deliverables. Be wary of agencies that offer significantly lower prices than their competitors, as quality may be compromised.

5. Evaluate Communication and Collaboration

Learn about the project management process and tools the agency uses for collaboration. Ensure the agency is willing to listen to your input and provide regular updates on the project’s progress.

6. Check Technical Support and Maintenance

Ask how they handle technical issues, updates, and security patches for e-commerce websites. Ensure there is a clear plan for ongoing support to address any issues that may arise after the website goes live.

7. Discuss SEO and Digital Marketing Strategies

Understand the agency’s approach to search engine optimization (SEO) and online marketing. Ask how they can help improve your website’s visibility and drive traffic and conversions. Discuss strategies for content marketing, social media integration, and email marketing to enhance your e-commerce presence.

8. Review Contract Terms and Agreements

Carefully review the agency’s contract terms, including project timelines, deliverables, and payment schedules. Clarify any ambiguities or questions regarding the agreement before signing. Ensure there are provisions for revisions, scope changes, and dispute resolution processes.

9. Trust Your Instincts

Consider how comfortable you feel working with the agency and whether you trust their expertise and professionalism. Listen to your instincts and choose an agency that aligns with your vision and values for your e-commerce business.

The right agency for your e-commerce website

Now, let’s talk numbers and finding the right agency for you.

From SEO to PPC, email marketing to web design, the costs can vary. Did you know that SEO services can range from $2500 to $7500 monthly, with nearly half of e-commerce businesses investing in it? And PPC advertising? It can set you back anywhere from $100 to $10,000 monthly.

Here’s a solution out there that fits your needs and budget. At Semtitans Digital, we offer affordable packages starting at just $300. Whether you’re looking to boost your SEO, dive into PPC, or revamp your website, we’ve got the expertise and affordability you need.

So why wait? Let’s team up and steer your e-commerce ship toward success!