Marketing through mobile devices has made our lives much more convenient. From connecting with close friends to arranging for dinner or spending hours playing games, it’s no surprise that the convenience of mobile has created an entire industry in its own right. With billions of individuals having smartphones and other connected devices, mobile marketing is quickly becoming the norm rather than the exception. With an ever-changing landscape for digital marketing agency services, it’s important to stay up to date on the latest trends. There are several major areas of mobile marketing that can be personalized and reaches customers on devices particularly smartphones and tablets, including SMS, MMS, via websites, email, and social media marketing.
With the advancement in technology and the worldwide web, there is a greater need for online business owners to stay connected. According to social media advertising services experts keeping up with Real-Time Web Analytics & Reports, SMM, Bulk Email Marketing, Google Ads Management, and many more solutions are no longer limited to desktops or laptops. With this massive increase in online activity, the number of social media apps has exploded. And using social media apps can simplify life and help in running the business more efficiently. However, there are hundreds to choose from, but there are few selected the following list of the apps that are most useful for any business owner.
The world’s largest social network is also the best place to connect with customers, and drive commerce. Facebook has more than 1.2 billion monthly active users across the globe, and it’s used by brands to share content and sell products. People use Facebook to keep up with friends, family, and news, share content and connect with other meaningful communities.
Facebook ads management service talks about Facebook marketing is the only book to cover every aspect of FB marketing, from relationship building to media channels, store frontage, store page content, product information, and advertising. Facebook is a full platform of marketing opportunities for brands, but the core of the platform is organic sharing. Brands can expand their relationship with customers on Facebook by supporting customer experiences outside of the site with social media marketing campaigns, and by leveraging Facebook’s commerce capabilities to reach a larger demographic for business development.
YouTube
YouTube is the world’s second-largest search engine. With YouTube’s new ad structure, there is no better time to connect with the millions of people watching and engaging with content on YouTube. People spend time on the platform because they can find, share, and discuss videos that matter to them. Whether it’s a vlogger talking about their daily life, a makeup artist sharing how-to tips, or a celebrity sharing behind-the-scenes clips from their latest movie, YouTube is the go-to source for video online. YouTube has made itself an important player by offering interesting channels, the chance to comment on videos, and the option to subscribe. YouTube videos can be embedded in the site or shared across Facebook, Twitter, Instagram, email, blogs, other social media sites, and more.
Whether you are an individual or a business, WhatsApp is one of the best options for messaging as it is a free messaging and calling app that uses a phone’s Internet connection to let people message, call friends, family, send photos, videos and receive messages. Instead of creating profiles for each type of family, best friend, work associate the users only need to create one account. They can also take advantage of groups to create private messaging communities around an interest or business.
With more than 1.3 billion people using WhatsApp around the world, it’s no wonder that brands of all sizes want to access this incredibly engaged audience. WhatsApp empowers all types of businesses to grow by connecting people with one another based on location, interest, and demographic similarities. The platform has created many opportunities in terms of timely communication regarding sales strategy, service delivery, product delivery, and much more for various businesses.
Instagram is whatever the user wants it to be. It’s a great place to connect with friends and family, as well as a place to discover what inspires users from everything from fashion and beauty to arts and entertainment. Whether using Instagram on iPhone or Android devices, desktop computers, or other mobile devices, Instagram has an experience that will work for anyone.
Instagram is an excellent platform for eCommerce, as it’s easily one of the most visual social media sites, perfect for brands looking to emulate the “high-end boutique” feel. Start by posting high-quality photos of the products, whether they are fashion items, home goods, or anything else. This approach should help the user in acquiring a large number of followers. From there the user can post videos that include calls to action that encourage viewers to click through to the product page on the website or Instagram store. With IGTV, live videos also work well here.
LinkedIn, the world’s largest professional network on the Internet, is home to professionals. It enables the user to build and advance the career by helping in connecting to the right people and getting discovered through personalized recommendations and solutions. And since it’s the world’s largest professional network, LinkedIn marketing can be a great way to build the brand’s credibility and attract new customers.
LinkedIn is designed for business as a social media platform where professionals share and promote their experience and expertise. Businesses can create a LinkedIn Company Page to connect with prospects, engage customers, and encourage followers to recommend them both within the platform and on third-party review sites. It’s a great way to create a consistent branding experience across all marketing channels.
Inshorts
Inshorts is a news app that selects the latest and best news from multiple national and international sources and summarises them to present the matter in a short and crisp 60 words or less with up-to-date headlines across categories like sports, entertainment, business, technology, and more to help users stay informed of the current affairs. With stories presented in a crisp, easy-to-read format with pictures, blurbs, and charts where necessary. Whether it’s the latest government policies or shakeups in the entertainment industry, are covered and delivered super-fast
Canva
Whether a small business owner, designer, blogger or just someone who wants to look professional on social media, Canva is the tool. Canva’s gives access to prebuilt templates and editing features for professional, creative designs. Compatible with a phone or tablet, the app comes with 700+ fonts, special effects, and over 200 professional design templates for creating Instagram Story Covers, Facebook posts and banners, Twitter headers, YouTube thumbnails, cards, posters, banners, invitations, and more to help market the business.
Buffer
Buffer allows scheduling, organizing, and sharing to keep users up-to-date throughout the day. With Buffer, anyone can schedule posts for any of their accounts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn, all in one streamlined dashboard. Share articles, photos, and more directly to users social feed with one click or tap.
Grammarly
Grammarly provides real-time proofing as user type and features like auto-correction and auto-capitalization make writing easier. One tap of the Grammarly key or swipe of the finger will activate automatic proofreading. The app helps in improving the grammar, spelling, and punctuation as and when typed, and over time, the more user writes the better it gets at proofreading. It runs inside any app on any device and can even help users proofread professionally online documents, emails, blog posts, or any report.
Twitter is one of the best social media platforms for business owners to connect with their customers more easily. If users have a Twitter account, every time the customers have questions or concerns about the product or service, look to answer them on Twitter. It is an online social networking service that enables users to send and read short 140-character messages called “tweets”. These messages are posted on the user’s profile page and delivered to the recipient’s profile page (called their “feed”) for other users to view.
Hootsuite
Hootsuite gives users one place, multiple social networking accounts, and an array of features, all in one dashboard. This complete set of social media management tools helps users save time and keep on top of the brand’s social media marketing efforts. With Hootsuite, users can easily manage posts for nearly every popular social network on the desktop, tablet, or mobile phone. Hootsuite helps increase the impact of the online presence through analytics and insights so users always know what’s working.
Wrapping up
As per social media marketing consultant, social media marketing apps are used widely nowadays because they provide fast and real-time feedback that helps in streamlining the efforts and delivering immediate content to the audience. The marketing tools help in organizing, encouraging sharing, scheduling content, etc. By creating a good strategy and utilizing various free marketing apps for business, small businesses can use social media to create opportunities, build themselves a brand and generate business.
Also read: Impact of Covid on Digital Marketing
