Today, any business owner can say, with a great deal of confidence, that they need digital marketing and Google ads. As per digital marketing agency services providers, Google ads have a huge impact on the digital medium that many businesses want to try. Google ads is a powerful advertising method that allows companies to promote products and services to an audience of millions and can be used and tailored to target nearly any customer. Whether it’s a small local business or a large multinational corporation, Google ads could open opportunities to company to a new global customer base.
According to google ads management service experts, it offers advertisers flexible targeting options based on a set of keywords, websites, devices such as mobile devices or desktop computers, geographies, language, and many more.
Although Google Ads has been around for some time now, there is always something new to learn about this powerful advertising platform. With a rich new feature set that includes the integration of product listing ads and expanded text ads, Google Ads can reach a wider audience while delivering a more customized experience for the target audience. The latest trends and developments surrounding Google Ads are:
Demographic and audience option
Google recently clubbed up demographic and audience options under one single tab in the search campaign. Demographic targeting focuses on advertising efforts on more precisely targeted prospects, which is a more efficient way to reach the audience. Users can experience a greater volume of prospective customers in a more cost-effective way. It’s important that the ad reaches the right audience. Demographic targeting focus on people with certain traits, like age and gender targets which let users choose the audience by understanding their demographic. Men or women, teens or seniors – these additional targeting enhancements help users in tailoring ad copy to reach the right people.
Advertisers promoting their local store on Google Map ads can target the “nearby” intent during the setup of a Google advertisement. It is useful to local businesses by increasing their visibility in Google Maps to consumers looking for places near their location. When individuals search for a type of business or service on Google, they see ads on the sidebar of the Google Maps App. Additionally, customers can see the products and services when they directly search the company name or see the listing along their route on the way home from work.
Feeds for Video Campaigns
The company can feed the ads with any product that is present on an Analytics-linked website. The feed must include the product’s name, price, image, and if possible, an additional attribute like the size. It’s important that the users must actively engage with the ad by watching it for more than 30 seconds. With the product feed, the company can provide YouTube with products for Google to display to video viewers. The companies can use feed by adding the product data to the video ads in AdWords. It’s important to add proper mobile extensions set up for the products in Google Merchant Center.
Negative Keyword in the smart search campaign
When using broad and exact match types, it’s better to use two separate negative keywords, with one covering a specific part of a keyword phrase and another encompassing the entire rest of the phrase. This keeps the search term report uncluttered and makes it easier to understand which keyword variants are effectively reaching the audience and which phrases aren’t doing as well as hoped. By adding negative keywords, the user instructs Google Ads to keep the ad from showing when people search for those terms, or when they are otherwise relevant to the business. The negative keywords should mirror the actual keywords.
Image and Dynamic image extensions
Google image extensions are the latest evolution of the search ad format. Image cache allows the ads to load more quickly and improving the consumer experience. These new image extensions give advertisers much more flexibility in telling their search stories. The images are clickable which means that if the user interacts with that particular image, then that particular photo will be shown in the expanded ad. With image extensions, searches can be more visual; can use them to drive brand awareness and increase conversions. With image extensions, the ad will stand out and get noticed. Whereas in dynamic image extensions Google will automatically pull in relevant images from your website to use as extensions for your ads. This is a great way to quickly populate your ad with high-quality content, which can help drive additional clicks and conversions.
Search engine marketing expert points out that Google Ads is a dynamic, performance-based advertising service that enables businesses of all sizes to showcase their products and services to large audiences across the web. It features powerful targeting and reporting, flexible budgeting, instant publishing, built-in measurement tools, and more. With this platform, audience selection is done on the basis of demographic information, including location, gender, age range, and more.
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