Must-Have Link Building Tools for SEO Success

What is the first thing that comes to your mind if we talk about SEO? Link building is an important part of SEO. Link building not only increases the website’s visibility but also helps in increasing the website’s overall authority and ranking in search result pages. Professional SEO services expert says, link building is a combination of internal and external links that provide a strong backing for the website.

In this article, we will discuss various tools for building links. These tools include link building tools, link analysis tools, link prospecting tools, link outreach and management tools, link monitoring and tracking tools, and link-building platforms. Let’s dive in and explore how these tools can help your website.

Link Building Tools:


SEMrush is a well-known tool that allows you to easily handle SEO, content marketing, competitor research, PPC, and social media marketing on one convenient platform. It is specially designed to make the process of SEO easier and more efficient. It is a trusted tool by 10 million marketing professionals and has vast SEO databases and crawlers that provide insights into your competitors. This tool has tracked 25 billion keywords, 43 trillion backlinks, 808 million domain profiles, and 140 geo databases. Let’s look at some of its features:


Backlink Analysis: It offers a detailed analysis of backlinks, which helps users assess the quality and relevance of the links pointing to their website.

Competitors Backlink: The users can gain valuable insights into their competitor’s backlink profiles, which can help them identify potential opportunities for acquiring new links. This feature allows users to stay ahead of the competition and improve their own website’s SEO strategy.

Relevant Website: The tool recommends websites that are relevant, authoritative, and meet other metrics requirements for link building.

Monitoring & Tracking: In this tool, users can monitor the progress of their link-building efforts and keep track of any changes in their backlink profile.

Pricing: SEMrush offers different pricing plans:

Pro PlanFor newbies and small teams at $129.95 per month
Guru PlanFor agencies and mid-size businesses at $249.95 per month
Business PlanFor large agencies and enterprises at $449.95 per month


Respona is the ultimate link-building outreach platform. With this tool, you can easily earn quality backlinks from relevant publications, recruit top-performing affiliates, get featured on popular podcasts, and gain press coverage from industry publications. It is an automated system to do things efficiently and effectively to grow your online presence. Let’s check out some of the features:


Link Building Software: With this tool, you can easily build relevant backlinks to your website and increase your organic traffic.

Content Types: It lets you explore different types of content, such as blogs, news articles, and web searches, to discover ideal partners for your link-building objectives.

Automated Email: It is designed as an automated email sequence that enhances your pitch by incorporating automation features like variables and automated follow-ups. It also analyzes the emails and detects auto-reply.

Contact Information: It helps in discovering the contact information of the right person, cutting short the manual research. This tool will pinpoint the perfect contact and provide you with verified information for any website you wish to partner with.

Outreach: This tool makes sure to personalize each pitch to connect with your audience. With personalized AI snippets to reference specific content, you can make your outreach more personal by mentioning any social media connections.

Campaign Tracking: It also takes care of reaching out to people so you can keep track of your campaign’s progress from the Insights tab and respond to messages directly from your inbox.

Pricing: Respona offers flexible pricing plans as per user needs:

Pro Plan:Ideal for in-house teams at $399 per month
Unlimited Plan:Ideal for agencies at $799 per month &
Enterprise Plan:Custom pricing is ideal for large teams.


Ahrefs is an all-in-one SEO tool with effective link-building strategies. It provides an overview of your projects and monitors their SEO performance and progress by identifying any fluctuations in key SEO metrics such as health score, referring domains & backlinks, Organic Traffic, & Keywords. It operates in 189 locations and has 3,300 servers. Its crawler discovers 10 million new pages every 24 hours and tracks 524 million keywords.


Competitor Backlinks: With this tool, you can find out the performance of your competitors and examine their organic traffic, backlinks, domain rating (DR), URL rating (UR), domain traffic, page traffic, linked domains, and external links.

SEO Audit: In this, you can run an SEO audit and uncover any technical or on-page SEO issues that may be hindering your website’s ranking like page loading times, oversized CSS or HTML, missing or duplicate HTML tags, and suboptimal title tags, meta descriptions, and H1 tags & more.

Keyword Ideas: It also helps in generating keyword ideas and analyzing their ranking difficulty on the basis of phrase match, having the same terms, search suggestions or queries, newly discovered and phrased as a question.

Content Explorer: With this tool, you can explore the top-performing content in your niche and uncover thousands of potential link opportunities by discovering the best guest blogging opportunities. These topics attract links and broken link-building opportunities based on specific issues.

Rank Tracking: With this, you can keep an eye on your rankings, compare them to those of your competitors, and see how many clicks from organic search traffic are coming to your site. Also, track your ranking positions in different groups, like Positions #1-3, Positions #4-10, Positions #11-50, and Positions #51-100.

Pricing: It has four pricing plans:

Lite Plan:Good for small businesses at $99 per month
Standard Plan:Perfect for freelance at $199 per month
Advanced Plan:For in-house marketing teams at $399 per month
Enterprise Plan:Custom pricing Ideal for agencies and enterprises


Majestic is a collection of SEO tools that gathers data from all over the web on website links. This Link Intelligence data can help you enhance and comprehend your online presence. By using Majestic’s reliable link data and analysis, you can discover fresh chances to create links and surpass your competitors in search rankings. Some of the features include:


Trust Flow: This tool indicates the trustworthiness of the links directed towards a website or webpage. A high Trust Flow score suggests that the links from other sites are of high quality.

Link Building: This tool shows how many links are pointing to a website, regardless of their quality. It just looks at the number of inbound links and gives an idea of how popular or how many links there are in total.

Topic Trust: This tool also has topic trust, where it evaluates a page’s link popularity and credibility within its specific topic or niche. It also indicates that a page is receiving links from reputable sources that focus on the same subject matter.

Pricing: Majestic offers different pricing plans:

Lite Plan:For a small group of sites at $49.99 per month
Pro Plan:For agencies, SEO consultants at $99.99 per month
API Plan:For large data at $399.99 per month


Pitchbox is a comprehensive link-building software created for brands, publishers, and SEO agencies looking to intensify their content promotion strategies. It serves as the ultimate platform for optimizing your link-building efforts from beginning to end. By utilizing Pitchbox, you will have access to all the necessary tools to streamline your workflow, boost your link count, and successfully reach your goals. Some of the features include:


Finding the Right Prospects: With this tool, you can easily discover blogs and articles in any niche by analyzing real-time search engine results. It also helps you find content opportunities.

Easy Data Management: With this, you can import and organize prospect lists or domain data from other SEO tools in one place, which saves you time when you are manually transferring information.

Contact Discovery: With this, you can automate the data-gathering process, which saves you from spending hours on research. It will provide access to extensive contact databases and valuable background information, making it easier to reach out to the most important prospects quickly.

Personalized Outreach: This tool will help you make your outreach and follow-up process for campaigns more efficient. With email sequencing capabilities, you can automate the personal touch, ensuring that your messages are consistently and effectively delivered to each prospect’s inbox with all the necessary details.

Tool Integration: With this tool, you can work seamlessly with popular SEO tools like Ahrefs, SEMRush, Majestic, Moz, and LinkResearchTools.

Pricing: Pitchbox offers yearly and monthly subscription-based pricing plans:

Professional PlanStarting at $ 495 per month
Enterprise PlanCustom Plan for Large Businesses $ 1350 per month


Hunter is an amazing email outreach platform designed for marketers, salespeople, recruiters, and anyone looking to grow their network through email communication. With this, you can effortlessly find and reach out to key individuals crucial to your business success. The platform boasts over 4 million users, 76 million indexed websites, 711,000 web pages crawled every minute, and 107 million professional email addresses indexed. Some of the features include:


Domain Finder: This tool can discover email addresses associated with any company name or website and easily identify the most appropriate contact person within a company.

Email Finder: This is a handy tool that makes it easy to reach out to any professional. It collects all the essential information, like email formats, web-found email addresses, and verification status, to give you reliable contact details in seconds.

Email Verifier: This tool is designed to be accurate and fast for checking emails thoroughly at multiple levels, including format, domain information, email server response, and database of professional email addresses.

Cold Emails: With this tool, you can boost your prospecting lists and increase your chances of receiving more responses. It also lets you create emails, schedule follow-ups, and monitor the success of your campaigns with detailed reports.

Pricing: offers various pricing plans:

Free PlanYes
Starter PlanStarting at $34 per month
Growth PlanStarting at $104 per month
Business PlanStarting at $349 per month


BuzzSumo is the go-to content marketing tool for creators worldwide. With BuzzSumo, you can create top-notch content, monitor brands and industries, and discover new opportunities for growth. This tool also helps you connect with journalists by identifying high-impact journalists through their social engagement data. With this, you can get twice as many results for niche topics. It’s a one-stop shop for discovering, pitching, reaching out to, and reporting on journalists.


Content Discovery: This offers endless content ideas and sparks your creativity by exploring various topics, trends, and forums. It also keeps you in the loop on what’s hot and what’s on the rise.

Researching Content: This tool analyzes billions of articles and social media posts to provide you with valuable insights and lets you craft content that will help.

Influencer Identification: This, too, locates writers and content creators who have active followers and authentic expertise on Instagram, Twitter, and other online platforms.

Monitoring: It lets you keep an eye on your competitors, brand, and industry updates to avoid getting lost in the social media space.

Pricing: BuzzSumo offers four pricing plans:

Content Creation PlanStarting at $199 per month
PR & Comms PlanStarting at $299 per month
Suite PlanStarting at $499 per month
Enterprise PlanStarting at $999 per month

Wrapping Up:

The above listed Link-building tools are some of the important tools that really help websites find out about competitors’ link-building strategies, reach out to people and get good results on search results pages.