Top 12 Competitor Analysis Tools for Businesses (2024)

Competitor Analysis Tools

Growing your web presence is vital in today’s digital world, and Search engine optimization is one of the most significant aspects of digital marketing. Search engine optimization (SEO) is a constantly changing business. As per SEO services provider, SEO is a set of strategies with the broad goal of bringing more people to your website; the first way to show up on the search engine results page. SEO is the process of improving your website to help boost its search ranking on a variety of search engines. Professional SEO services providers quite often talk about rules for SEO and best practices that are constantly changing, but it is essential to improve your website regularly and monitor your competitors’ SEO practices. If you want to keep your website ahead of the competition, you have to check it regularly and make necessary changes. In this journey of optimization, leveraging various tools and resources can significantly streamline your efforts. Having access to the right tools is essential, Whether it’s automating SEO routine tasks, conducting through keyword research, or performing comprehensive SEO audits.

What is a competitor analysis?

Competitor analysis is the first and obligatory step in elaborating communication strategy and market research. Competitors are companies that offer similar goods, services, or benefits to your customers. Enumerating the strengths and weaknesses of your competitors can help you improve your marketing strategy and identify competitor vulnerabilities that represent opportunities for us. The purpose of competitor analysis is to understand the competitive environment, identify your competitors, analyze their strategies to determine their strengths and weaknesses, study their products, customers, and plan to decide which areas you can outperform them.

Why do competitor analysis?

Competitor analysis is an essential part of your search marketing strategy and enables you to keep up-to-date with what your competitors are doing. It is a vital tool for any business that wants to expand its customer base – by targeting customers that your competitors are missing. A competitor analysis often reveals areas of opportunity for the company, helping you understand the need your business is filling. In some cases, this research can even show a blind spot in customer expectations and reveal new opportunities where your business can add more value.

Competitor analysis tools

Competitor analysis tools help you identify and understand your competition where it helps you stay competitive by helping you make informed business decisions with the following tools:

SE Ranking

SE Ranking - Competitor analysis example website 1

With this all-in-one SEO software, you can perform competitive research to outdo your competitors and automate your daily SEO activities. The competitive research tool will help you find out what keywords and ads your competitors are using to promote their business. You can easily get a better rank on search engines and win their market share by getting a 360° view of your competitor’s organic and paid promotion strategies.

SE Ranking Competitive Research tool allows you to check the domain’s top-ranking pages’ performance, analyze how well your competitors are ranked for specific keywords, and determine which SERP features they have in search results. SE Ranking Competitive Research tool enables you to identify your competitors easily. Just enter a domain or URL, and you are immediately provided with a list of companies and their ranking keywords. This will help you with keyword mapping for your content and enhance your SEO strategy.

Features of SE Ranking tool:

  • SE Ranking provides powerful keyword research tools to identify high-performing keywords and track their rankings over time.
  • It helps in optimize your website’s on-page SEO suggestions, improving meta tags, content quality, and overall, on-page factors.
  • It monitors and analyze your backlink profile, ensuring a healthy link structure and identifying opportunities for improvement.
  • It provides insights into competitors strategies, keyword rankings, and backlink profiles to refine your SEO strategy.
  • It conducts comprehensive website audits to identify and fix technical SEO issues, ensuring optimal performance.
  • It helps in generating detailed and customizable reports to showcase your SEO efforts and results.
  • SE Ranking extends beyond traditional SEO, offering social media management tools to schedule posts and track engagement.


It offers three pricing plans:

  • Essential Plan of $44 per month with basic features for small businesses
  • Pro Plan of $87.20 per month with expanded features for growing businesses
  • Business Plan of $191.20 per month with advanced features for larger enterprises and agencies


Buzzsumo - competitor analysis example website 2

Buzzsumo is a platform designed to provide detailed insights into the performance of your competitors. With this tool, businesses can gain a competitive advantage by analyzing the content strategies, social media reach, and overall online presence of their competitors. It also tracks and monitor the content produced by competitors across various online platforms which includes articles, blog posts, videos, and social media posts, allowing users to identify trending topics, engagement levels, and content formats that resonate with the target audience.


  • It is good in helping users discover popular and trending content in their niche, enabling informed content creation strategies.
  • It identifies key influencers in your industry and analyze their content for potential collaboration and outreach.
  • It tacks social media engagement and shares for specific content, providing insights into its virality and impact.
  • It analyzes the content strategies of competitors, identifying successful topics and optimizing your own approach.
  • It set up alerts to stay informed about trending topics, ensuring timely and relevant content creation.


It offers four options:

  • Content Creation plan for $199 per month.
  • PR & Comms plan for $299 per month.
  • Suite plan for $499 per month & Enterprise plan for $999 per month.


SEMrush - competitor analysis example website 3

Competitor research is crucial to discovering new keywords, monitoring the strategy of your competitors, detecting their PPC tactics, and evaluating their market share. The SEMrush Competitive Research Toolkit helps you do all this research and more. You can do competitor keyword analysis and evaluate the most profitable keywords in Google Adwords or Bing ads, compare their backlinks, discover keyword gaps or backlink between you and your competitors, analyze the wealth of content that your competitors use to attract visitors to their pages, compare the amount of traffic that enters each domain from organic results.


  • SEMrush offers robust keyword research tools for identifying high-performing keywords, analyzing competitors, and optimizing content.
  • It conducts comprehensive website audits to identify and fix technical SEO issues, ensuring optimal performance.
  • It monitors and analyze backlink profiles, identify quality backlinks, and refine link-building strategies.
  • Helps in getting insights into competitors’ strategies, keyword rankings, and backlink profiles for informed decision-making.
  • It optimize PPC campaigns with insights into competitors’ ad strategies, ad spend, and performance.


It offers three pricing options:

  • Pro Plan of $129.95 per month with essential features for small projects
  • Guru Plan of $249.95 per month with additional features for growing businesses
  • Business Plan of $499.95 per month for advanced features for larger enterprises


SpyFu - competitor analysis example website 4

SpyFu is an online software platform that reveals and organizes all the profitable keywords used by a competitor’s website. SpyFu helps millions of marketers identify their competitors’ PPC and SEO strategies. With SpyFu, you can find out who your competitors are buying ads from, which keywords they target, how much they pay for each click on average, and even how many clicks they’ve gotten on those keywords.


  • SpyFu specializes in comprehensive competitor analysis, providing insights into competitors’ keywords, ad strategies, and organic search performance.
  • It helps in discovering high-performing keywords, track rankings, and identify valuable opportunities for SEO and PPC campaigns.
  • Monitor competitors’ advertising campaigns, including ad copy, spending, and performance metrics.
  • Evaluate competitors’ backlink profiles to understand their link-building strategies and identify potential opportunities.
  • Track keyword rankings over time to measure the effectiveness of SEO efforts.


It offers three pricing plans:

  • Basic Plan of $39 per month.
  • Professional Plan of $79 per.
  • Team Plan for collaborative tools for larger teams.


Ahrefs - competitor analysis example website 5

With it, you can analyze competitors’ backlinks, identify new link-building strategies, and keep an eye on your site’s backlink profile. Ahrefs also gives you access to detailed website analytics and traffic reports right inside their dashboard. The reporting features are handy for content marketers, PR teams, and digital agencies. This tool helps you understand your competitors’ organic search traffic, top organic keywords, and backlink profile. It enables you to identify your main competitors in search engines and alternate domains for them. It also provides you with the necessary insights to allocate your time and resources.


  • Ahrefs excels in providing a detailed analysis of backlinks, helping users understand the link profile and authority of their websites.
  • It uncovers competitor strategies, keywords, and backlink profiles to refine your own digital marketing approach.
  • It monitors keyword rankings, identify new opportunities, and optimize content for improved search engine visibility.
  • Helps in conducting comprehensive website audits to address technical SEO issues, ensuring optimal performance.
  • Helps in finding popular content in your niche, analyze its performance, and identify potential content gaps.


Ahrefs has Flexible Pricing as it offers four plans:

  • Lite Plan of $99 per month.
  • Standard Plan of $199 per month.
  • Advanced plan of $ 399 per month and Enterprise is $ 999 per month.

Page Optimizer Pro

Page Optimizer Pro - competitor analysis example website 6

The Page Optimizer Pro tool evaluates each of the competitor’s pages and provides recommendations for your page so that you have an opportunity to outrank them. This allows you to improve your SEO strategy and position yourself at the top of the rankings every single time. The Page Optimizer Pro is easy to use and allows for quick updates of your core keywords daily. Page Optimizer Pro is an excellent tool to increase your Google search engine ranking, translating into more traffic to your website. It shows you the competitor pages for your chosen keyword and then grades them for on-page optimization.


  • It specializes in on-page SEO, providing detailed recommendations to optimize content for target keywords.
  • It analyzes the relevance and density of keywords within your content to enhance its SEO effectiveness.
  • It compares your content against top-ranking competitors to identify areas for improvement and stay competitive.
  • Helps in generating comprehensive reports highlighting specific on-page elements to be optimized, facilitating efficient SEO enhancements.
  • It utilizes artificial intelligence for data-driven suggestions, ensuring precision in on-page optimization efforts.


It offers four plans:

  • Basic Plan of $34 per month.
  • Premium Plan of $47.50 per month.
  • Unlimited $61 per month and Team Plan of $1200 per month.
Moz Link Explorer - competitor analysis example website 7

Nothing impacts search result rankings like links. Moz Link Explorer is a robust backlink checker that gives you key insights into your site’s link profile. This vital tool analyzes domains and pages so that you can understand the research your competitors are doing and the tactics they’re using to prove their value in search.

Moz Link Explorer lets you manage and improve your link profile. Vigorous link index identifies unique links that exist on the web, including links to your site and links that point to your competitors’ sites. With Link Explorer, you can discover new links, research linking domains, and anchor text, maintain a list of active referring domains, and more.


  • Moz Link Explorer helps in providing in-depth insights into backlinks, allowing users to understand the quality and impact of their link profile.
  • It monitors the growth and changes in your backlink profile over time to assess the effectiveness of your link-building strategies.
  • With this you can gain valuable competitive intelligence by analyzing the backlink profiles of competitors, identifying opportunities, and staying ahead in the online platform.
  • It provides metrics like Domain Authority (DA) and Page Authority (PA) to assess the overall strength and authority of websites and individual pages.
  • It evaluates the potential risk of spam in your backlink profile with Moz’s Spam Score, allowing for a proactive link profile.


It offers four plans:

  • Free Plan: Limited access to features for basic users.
  • Standard Plan of $99 per month
  • Medium Plan of $79 per month, Large plan of $299 per month, and Premium Plans of $599 per month.


Ubersuggest - competitor analysis example website 8

With UberSuggest’s Competitor Analysis tool, you can search for keywords by targeting a country by geographic location. Ubersuggest is a great keyword tool for international SEO. Choose your language and country and find the best keywords for SEO that will get you ranked in your target market.

Ubersuggest tool also lets you analyze your competitor’s website. This feature is beneficial when you start a new business website or blog optimization and want to know about your competitors. Ubersuggest competitor analysis tool is free and easy to use. With it, you can see the Top Ranked Pages, Traffic Overview, Backlink Data, etc., of your competitors.


  • Ubersuggest offers robust keyword research tools, providing insights into search volume, competition, and keyword suggestions for effective SEO strategies.
  • With this you can conduct comprehensive website audits to identify and address technical SEO issues, enhancing overall site performance.
  • It helps in gaining insights into your backlink profile and monitoring competitor backlinks.
  • It helps in generating content ideas based on popular topics and trends to improve engagement and visibility.
  • It analyzes website traffic, including competitor traffic, to understand market trends and identify growth opportunities.


It offers three plans:

  • 7 Day free trial
  • Business Plan of $20 per month with basic features suitable for individual users.
  • Individual Plan of $12 per month, an affordable plan offering additional features for small businesses &
  • Enterprise Plan of $40 per month.


Similarweb- competitor analysis example website 9

Similarweb is a comprehensive digital market intelligence platform that provides businesses with a wealth of information to understand and analyze their online performance as well as gain valuable insights into their competitors. With its vast database, advanced algorithms, and user-friendly interface, Similarweb provides detailed website analytics. Users can access data on website traffic, visitor demographics, engagement metrics, and referral sources, allowing businesses to assess their online visibility and make data-driven decisions to optimize their digital strategies.


  • It provides detailed insights into website traffic, including sources, referrals, and audience demographics.
  • It compares your website’s performance against competitors, identifying strengths and areas for improvement.
  • It analyzes the keywords driving traffic to your website and understands search engine visibility.
  • It helps in gaining insights into overall industry trends, helping you make informed strategic decisions.
  • It also provides insights into mobile apps, understanding their performance and audience engagement.


It offers three options:

  • Starter Plan of $125 per month.
  • Professional Plan of $333per month &
  • Customized plan for team and Enterprise.


Majestic - competitor analysis example website 10

One of the main factors in high Google rankings is the number of quality backlinks you have. Majestic SEO can help you track these backlinks and monitor what your competitors are receiving. Majestic is a link intelligence tool that you can use to compare your website’s backlink profile to the competition and help you improve. It has been created with a unique technology that crawls the web at very high speeds. The Majestic SEO software is available in both free and paid versions. These make it possible to compare your campaigns with the competition and identify great outreach opportunities.


  • Majestic is known for its extensive backlink database, providing detailed insights into the quantity and quality of backlinks for effective link profile management.
  • It explores and analyzes websites to understand their structure, link profile, and overall authority.
  • It assesses the credibility and influence of a website through Majestic’s Trust Flow and Citation Flow metrics.
  • It helps gain context for backlinks by understanding their placement within content and their relevance to your website.
  • It organizes and monitors your link-building efforts through customizable campaigns, allowing for strategic optimization.


It offers three options:

  • Lite Plan of $49.99 per month.
  • Pro Plan of $99.99 per month.
  • API Plans of $399.99 per month.

Netpeak Checker

Netpeak Checker - competitor analysis example website 11

Netpeak Checker is a desktop tool for mass analyzing and comparing websites on multiple parameters. With Netpeak Checker, you can quickly scrape SERP results and aggregate data from top SEO services. The program then allows you to compare the thousands of websites it finds in bulk, making it an ideal tool for marketers looking for a comprehensive overview of the competition within their niche.

The Netpeak Checker desktop tool is ideal for web marketers to scope out their overall competition in a given niche. It aggregates data from top SEO services and compares websites in bulk, analyzing various parameters.


  • It provides in-depth SEO analysis, including backlinks, on-page, and technical SEO assessments.
  • It analyzes multiple URLs simultaneously, saving time and allowing for efficient large-scale SEO auditing.
  • It helps extract valuable data from search engine result pages (SERPs), such as rankings, snippets, and competition analysis.
  • It evaluates the loading speed of web pages to ensure optimal user experience and search engine performance.
  • It effortlessly combines the powers of Netpeak Checker and Netpeak Spider for a comprehensive SEO toolkit.


It offers three options:

  • Starter Plan of $7 per month.
  • Advanced Plan of $12 per month.
  • Pro Bundle Plan of $22 per month.

Screaming Frog

Screaming Frog - competitor analysis example website 12

You can use this tool to make your website more competitive against competitive websites. The Screaming Frog SEO Spider is a desktop program that crawls websites’ links, images, CSS, scripts, and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type, and allows you to filter for common SEO issues or slice and dice the data how you see fit by exporting it into Excel. Screaming Frog can help with competitor analysis and audits for the title, meta description, h1, attributes, and status codes.


  • It excels in website crawling, providing a detailed analysis of URLs, metadata, and on-page elements for comprehensive SEO auditing.
  • It identifies and addresses broken links on your website to improve user experience and maintain search engine ranking.
  • It automatically generates XML sitemaps for better search engine crawling and indexing.
  • It extracts specific data from web pages, enabling detailed competitor analysis and content optimization.
  • Easily integrate with various third-party tools for enhanced functionality and workflow efficiency.


It offers two pricing options:

  • It has a free version with basic features.
  • The paid version of $139 per month.

Wrapping Up

SEO services expert says competitor analysis tools present you with data on how your competitors perform in various SEO categories. Using these tools gives insight into which competitors have the most high-quality backlinks; you can see what type of content works well for your competitors and which keywords they use to bring traffic to their websites. Although competitor analysis formats may vary across these tools, they can provide valuable insights to inform and shape your competitive strategy.

Also read: Why Domain Authority Is Important for Successful SEO